TPA Marketing: In-House or Outsource?
Third-party administrators (TPAs) enhance client experiences through effective enrollment, renewal, and participant information services. To grow, TPAs can use sales promotion tools and thought leadership activities. Many TPAs choose to outsource their marketing due to its complexity and time demands. Is an in-house team or outsourcing better for you? Enrollment, Education, and Sales Materials Participants need to fully understand their expanding benefit options to maximize adoption and usage, making year-round education crucial. Providing comprehensive yet
