TPA Marketing: In-House or Outsource?

Third-party administrators who provide effective enrollment, renewal, and year-round participant information provide their clients with the best experience. Implementing quality sales promotion tools and thought leadership activities can also help the TPA grow. Given how challenging and time-consuming that can be, many TPAs choose to outsource their marketing needs. Sales, Enrollment, and Educational Materials Participants must fully understand their growing pool of benefit options to maximize adoption and usage. Year-round education is essential. It’s vital

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